In a recent analysis by the Pew Research Center, it has been revealed that many left-leaning influencers are increasingly joining Bluesky, a social media platform gaining traction as an alternative to X (formerly Twitter). This shift comes amid growing dissatisfaction with X's changes under Elon Musk's leadership, though most influencers are not fully abandoning the platform.
The study highlights that the proportion of news influencers with a Bluesky account nearly doubled after the 2024 U.S. election, rising from 21% to 43%. This surge indicates a significant interest in Bluesky, particularly among those with progressive viewpoints who are seeking new spaces for discourse.
Despite this trend, X remains dominant in the social media landscape for news commentary. According to Pew, 87% of these influencers continue to maintain an active presence on X, often posting more frequently there than on Bluesky. This dual-platform strategy suggests a cautious approach, as influencers test the waters of the newer platform without cutting ties with X's vast audience.
Bluesky's appeal lies in its similarity to early Twitter, offering a familiar interface and a perceived focus on freer, less polarized conversation. Many left-leaning commentators, including prominent figures, view it as a refreshing alternative, even as they navigate the challenges of building a following on a platform with a smaller user base compared to X.
The data also underscores the evolving dynamics of social media influence, where political leanings and platform policies increasingly shape user migration. While Bluesky has seen rapid growth—now boasting over 35 million users, according to recent reports—it still lags behind X in terms of overall impact and engagement for news dissemination.
As the digital landscape continues to shift, the balancing act between platforms like Bluesky and X may redefine how influencers connect with audiences. For now, left-leaning voices are embracing the new while holding onto the old, ensuring they maintain visibility across both spaces.
Maria Lourdes
