Cricket icon Virat Kohli has taken a bold step into the world of bowling by joining the World Bowling League (WBL) as a strategic investor. Announced on May 28, 2025, this move marks a significant diversification for the Indian cricket legend, who is celebrated for his massive global influence with over 270 million Instagram followers.
Kohli, one of the most recognized athletes worldwide, expressed his excitement about this venture, stating that he is thrilled to contribute to transforming bowling into a mainstream global sport. His involvement is expected to bring unprecedented attention to the league, leveraging his stature as a sporting superstar.
The World Bowling League, a fresh initiative in the sports arena, recently unveiled its first franchise, Team OMG, owned by MLB star Mookie Betts. With Kohli on board, the league aims to redefine bowling as a modern, engaging spectator sport, drawing inspiration from its cultural significance in movies and music videos.
Teaming up with Adi K Mishra, Kohli is set to play a pivotal role in shaping the league’s vision. This partnership underscores a shared ambition to elevate bowling’s status on the global stage, combining Kohli’s influence with innovative sports management strategies.
Bowling, often seen as a recreational activity, holds a special place in pop culture, with iconic references in films like The Big Lebowski and music videos by artists like Justin Bieber. The WBL, with Kohli’s backing, seeks to capitalize on this nostalgia while introducing a competitive edge to attract diverse audiences.
As Kohli continues to make waves in cricket with Royal Challengers Bengaluru (RCB) in the IPL 2025 playoffs, his strategic investment in WBL signals a broader vision for sports innovation. Fans and analysts alike are eager to see how his influence will shape the future of bowling worldwide.
Maria Lourdes
