Broccoli is building the AI-native operating system for home service businesses. Running a plumbing or HVAC company is chaotic—calls, scheduling, dispatch, follow-ups, marketing. We automate all of it so contractors can focus on what they do best: serving customers.
Our AI agents handle both revenue and ops—answering phones 24/7, booking jobs in real time, following up on leads, and alerting techs when emergencies hit.
We’ve grown from 0 to 200+ contractors in under a year, raised an unannounced round led by a Tier 1 VC to take on one of the biggest labor automation opportunities in the country.
Our Culture
We move fast. We talk to customers every day.
At Broccoli, we value:
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Customer Empathy – We feel our customers' pain and build with their problems in mind.
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Speed – We move fast because speed forces simplicity and sharp focus on what truly matters.
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Humility – We stay humble, let the work speak, and never assume we have all the answers
What You’ll Own
We’re looking for a pipeline-obsessed, execution-driven Head of Demand Gen to build and scale a machine that brings contractors in the door — not just traffic, but revenue-qualified leads. Your work directly drives revenue, shapes our GTM motion, and helps us scale to $30M ARR in the next 18 months.
Your Core Responsibilities
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Design and execute demand generation campaigns across outbound email, events, referrals, and direct mail to drive pipeline from home service contractors.
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Own and optimize the funnel from lead capture to qualified demo — including landing pages, nurture sequences, and post-event follow-ups.
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Experiment with differentiated GTM motions , including non-traditional outbound, tradeshow stunts, and channel-specific acquisition plays.
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Build and manage the SDR team to ensure consistent top-of-funnel execution, including scripting, tooling, and performance tracking.
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Report on key metrics (pipeline, SQLs, CAC, conversion rates) and continuously improve efficiency across every stage of the acquisition funnel.
You Might Be a Fit If You
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Have 5+ years in B2B demand gen, ideally at a fast-growing SaaS company
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Have personally launched and scaled outbound email and event-based acquisition
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Know how to move fast without waiting for perfect systems
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Have worked with home service contractors or other SMB verticals (nice to have)
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Are relentlessly focused on pipeline — you care about revenue, not vanity metrics
Broccoli AI
